My name is Andy Dixon and I am the Director and Independent Financial Adviser at Dixon Financial Planning Ltd.

Finance is my passion and I love being able to talk people through their finances and plan for their future. More often than not this takes the form of pension advice and retirement planning but it never stops there. It is also important to think about your other investments, estate planning*, life insurance, income protection, and planning for your finances should something go wrong.

From a young age my goal was always to work in finance and I studied business and accounting at college and then moved on to the University of Portsmouth where I accomplished an Honours degree in Accountancy and Finance. After University I worked in the accounts department for a subsidiary of a major FTSE 100 company. I decided that I wanted a more hands-on role and wanted to be able to help people understand their finances and guide them into a comfortable retirement.

I therefore, took a role with a local Independent financial advice company (AE Financial Services) where I trained and studied towards achieving my financial adviser qualifications. I worked hard and quickly passed all the necessary exams (and a few extras!) and got my Statement of Professional Standing with the Personal Finance Society and my slot on the FCA register. My studies will never be over as on top of the 36 hours a year of learning all advisers must complete to retain their professional standing, I have been continuing my exams and working towards achieving Chartered status in the future.

After many good years at my previous company I decided to start my own company as the owners had started their own retirement planning and it was the right time for me to start tailoring my service to give what I believe to be the best advice to clients. That is what I aim to do at Dixon Financial Planning, give top quality advice and a service that I can be proud of; and I work tirelessly to do that for every single one of my clients. I have been lucky enough to have the backing of some major UK financial advice networks which; allowed us to give regulated advice through their FCA authorisation, and was instrumental to getting my company of the ground and building us to where we are today.

In 2024, we have proven ourselves worthy of being “Directly Authorised” by the Financial Conduct Authority and we are now Authorised and Regulated by the Financial Conduct Authority, in our own right. I’m extremely proud this achievement and grateful to everyone who has helped us along the way. I truely believe that this would not have been possible without us giving the level of service that clients want, and we will continue to strive to give the best service possible going forwards.

I was born and raised in Southampton, therefore I know the Hampshire area very well and love travelling to see clients (with the South Downs and New Forest on our doorstep whats not to love!). When I come home, I am greeted by my lovely wife Jess, my son Jake and my daughter Daisy. When Jess can drag me away from my emails we love going for long walks in the countryside and taking in as much sport as the weekend allows.

I have been a proud member of both Southampton Rotary Club and Chairman of Southampton RoundTable and spent a lot of time organising events which raises thousands of pounds each year for local charities and causes.

*Estate Planning is not regulated by the Financial Conduct Authority